Pure Boba is a unique bubble tea shop located in Carnegie, Melbourne, offering a healthy twist on the beloved drink. Established by Max Yang, Pure Boba focuses on providing a healthier option by removing harmful non-dairy creamers and incorporating fresh ingredients to retain the original flavors. The business aims to promote sustainability through its innovative approach to reducing plastic usage. By designing their own reusable cups, Pure Boba encourages customers to contribute to a greener planet while enjoying their favorite drinks. In addition to promoting health and wellness, Pure Boba supports the United Nations' Sustainable Development Goals by focusing on consumer health and building a harmonious society.