The Wairarapa region, including Gladstone near Masterton, is known for its thriving food and drink scene. The area is renowned for producing high-quality wine, particularly pinot noir, pinot gris, chardonnay, and syrah. Several vineyards offer cellar-door wine tastings, providing visitors with an opportunity to sample the region's finest wines, accompanied by scenic views. Additionally, the Wairarapa is celebrated for its olive oil production, with local producers winning numerous awards and supplying restaurants throughout the region. In terms of dining options, there are various eateries that cater to different tastes and preferences. Restaurants like Gladstone Country Inn provide an array of dishes made from locally sourced produce, offering a taste of the Wairarapa's culinary culture. Furthermore, food festivals such as Toast Martinborough and Hokitika Wildfoods Festival showcase the region's gastronomic delights, attracting both locals and tourists alike.